Digital Marketing Intern
Friends of the Children is a national nonprofit that is breaking the cycle of generational poverty by helping children facing the most obstacles the ability to create a new story. We do this by providing the most vulnerable children with a long-term, salaried, professional mentor, who we call a “Friend,” from kindergarten through high school graduation—12+ years, no matter what. We are currently seeking an intern to support our digital marketing efforts on our National team.
At Friends of the Children, we put children first and use our values to change the way the world treats and views our most vulnerable youth. As our Digital Marketing Intern you will help a small, nimble and mighty marketing team amplify the voices of the children, families, and communities we serve through email, social media, and the National website. Are you ready to use your skills to make a national impact? If so, the role of Digital Marketing Intern might be for you.
Curious to learn more? See the position details below.
Basic Function / Position Objective:
The Digital Marketing Intern is responsible for supporting plans to reach the organization’s strategic goal to brand Friends of the Children as one of the most recognizable and respected nonprofit organizations in the nation.
This position reports to the National Director of Marketing and Communications and is accountable for both quantity and quality of public-facing communications, including social media, website, email, fundraising and earned media. The position will work closely with the Director in executing strategies to ensure increased awareness translates into increased donation support.
Essential Functions and Responsibilities:
- Write original content for website, e-newsletter and social media channels or identify and follow up with content providers (staff, volunteers, community leaders) to ensure diverse voices are represented. Work with team to ensure website and social media content are accurate, current, engaging, and support organizational messaging strategies.
- Manage social media calendar and grow social media following.
- Produce budget-friendly videos for campaigns and initiatives.
- Write content for communications tool-kits for network chapters and affiliates.
- Support various website projects, including a website redesign project.
- Identify opportunities to nominate Friends of the Children and its key supporters for awards and recognition. Prepare nomination/application materials.
Experience, Skills and Knowledge:
- Experience with communications directed at diverse constituents and market segments.
- Understanding of and experience working with diverse communities, low-income communities, social justice advocates and diversity/inclusion initiatives a plus.
- Strong computer skills are essential: Microsoft Office Suite, Adobe Creative Suite, Canva, Mailchimp, Content Management Systems.
- Outstanding written and verbal communication skills.
- Excellent project management skills – strong attention to detail and ownership for project timelines. Ability to effectively manage several projects concurrently, meet deadlines and communicate status effectively.
- Self starter with high level of initiative and willingness to learn.
What to Expect from Internship:
- Gain an understanding of important social and economic issues our youth face and how our program helps end the cycle of generational poverty.
- Weekly one-on-one interaction with the Director and digital marketing manager to discuss projects and opportunities for creative input.
- Final project (TBD) to be presented to the Friends of the Children executive team and other stakeholders which can be used as part of professional portfolio/writing sample.
- Interact with the national team on activities related to fundraising/development, marketing, research, program evaluation, policy and nonprofit management.
- Develop suite of communications skills that will translate in a marketing, strategic communications, development/fundraising, journalism and/or nonprofit management setting.
- Gather source material from a wide variety of traditional and non-traditional outlets.
- Develop a compelling, conversational writing style that will benefit him/her in whatever career he/she seeks.
- Opportunity to attend a variety of Friends of the Children-related events and learn about no-cost professional development opportunities.
Currently enrolled in undergraduate or graduate-level marketing/business, communications, public relations or journalism classes or program at an accredited community college or university.
Valid drivers license, insurance, and working automobile a plus, but not required.
$15/hour for up to 30 hours/week
Friends of the Children is an Equal Opportunity Employer, committed to addressing discriminatory practices, and to working toward racial equity. The equal employment opportunity policy of Friends of the Children provides fair and equal opportunities for all employees and job applicants regardless of race, color, religious creed, national origin, ancestry, age, sex, gender, pregnancy, sexual orientation, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state and local law. Friends of the Children hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
Friends of the Children is growing rapidly as communities across the country are experiencing the power of how “One” changes a child's story: One Friend. One Child. 12 ½ years. No matter what. #ThePowerOfOne
Learn more at friendsofthechildren.org or find us on Twitter, Facebook and Instagram at @FriendsNational.